Natural, healthy and convenient
There are several trends that will impact on consumer behavior in the milk segment in the next few years.
- Health awareness is growing worldwide. Milk products should help to fend off illnesses and strengthen the immune system
- Slimming and beauty trends: Milk with additives is said to help with weight loss, promote natural beauty and regenerate the body
- Consumers increasingly buy organic products – despite the generally higher prices when compared to „conventionally produced“ goods
- Convenience: products must be convenient to carry, simple to open and close again, and easy to consume
- On-the-go-consumption: demand for small, easily carried packages for consumption en route is on the increase
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