Healthy and exotic
Health, wellness, convenience and indulgence are the trends within the non-carbonated drinks (NCSD) segment that will significantly impact consumer behavior.
- Health, fitness and well-being are the key trends in the NCSD sector. Increasingly, sugar-free, low-fat beverages, or those with low carbohydrate contents or cholesterol lowering effects, are in demand
- In particular, the increasing number of senior citizens is pushing up demand for products with additional health benefits
- Yet another trend is the exotic flavors that are on offer in innumerable variants and which are being well received by consumers
- Convenience is playing a major role. Drinks have to be convenient and time saving – particularly when being consumed on the go
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