Wellness on the road
Wellness, fitness and lifestyle are catchwords that characterize the lives of many consumers. Sporting activities and beverages intended to enhance fitness are part of that scenario.
- Demand for beverages with functional supplements is growing. Many consumers not only want to quench their thirst, but also like to feel better, do something for their health and assist their physical regeneration after sporting activities
- Such beverages have to be stimulating, support the vitamin balance, enhance the natural immune system or compensate lack of minerals
- Permanent availability is a key requirement. Sport drinks need the right size of package (0.5 liter is generally ideal) for convenient storage and transportation
- Convenient handling is also important, for example, packages with special sports closures
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