Variation and wellness
The uninterrupted health, fitness and wellness wave is having a positive impact on the consumption of water. Different factors characterize consumer behavior.
- The preference for „still water“ continues to grow
- „Near water“ products are growing in popularity. More and more people are choosing these fortified waters
- Convenience plays a key role. As water is consumed at virtually any occasion and is socially acceptable everywhere, it must be simple to carry, and be easy to open, pour and drink
- This is the same trend towards small packages that can be easily consumed on the go and subsequently disposed of without difficulty
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