Tailor-made ideas
Yoghurt drinks with fruit particulates
- The yoghurt drinks market in China is developing fast, and product differentiations are increasingly distinguished. If yogurt drinks are the first generation products, and yoghurt drinks mixed with fruit juice the second, then products added with fruit particulates will be the latest generation that has huge market opportunities and great profitability.
- The Inner Mongolia Mengniu Dairy Industry (Group) Co., Ltd is the first company in the world to launch UHT milk products containing real fruit particulates in many varieties. Supported by SIG Combibloc’s unique, flexible filling technology, Mengniu put even chunky products in the aseptic carton packs, achieving a great product innovation. The products are packed in combiblocMini 250 ml with drinking straw – a convenient, user-friendly packaging solution that meets the current trend of small packages for on-the-go drinking.
Omega-3 fatty acid
- As the market is further segmented, milk products exclusively designed for women have a rosy prospect. To satisfy women’s desire for beauty from inside out, Omega-3 fatty acid is added to products; long-chain fatty acids EPA and DHA can promote heart health, lower blood glucose, stimulate blood circulation, and improve circulation within the body.
- Leche Celta, the European dairy manufacturer, has also promoted enriched milk products to meet the trend of products with added-value for health. CombiblocStandard packs were adopted when the company launched Omega-3 enriched milk products under the brand ALPA, its strongest milk brand.
Tonalin conjugated linoleic acid (CLA)
- Another kind of functional milk targeting at consumers’ appeal for bodybuilding is claimed to be able to keep people fit. The defatted milk contains fat burner Tonalin; taking the CLA every day will inhibit the production of fatty tissue in the human body and improve the conversion of existing fat into energy.
- Asturiana, the Spain-based company has trusted aseptic carton packs from SIG Combibloc with its UHT milk products, and launched in August 2007 a combibloc- Premium pack with combiTwist for Tonalin-supplemented plain milk.
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