Milk makes all the difference
An overview of the market shows that consumers have increasing demands for milk, including traditional plain milk and various innovative milk products.
- In China, the per capita consumption is still low, indicating large potential for its development. Sales of milk products will continue climbing in the coming years.
- In terms of product type, yoghurt drinks and milk products grow faster than others. Milk blends with fruit juice or other mixed drinks will become increasingly popular.
- In addition, value-added milk, yoghurt drinks with fruit particulates, and other innovative product concepts from abroad such as smoothies and whey drinks will become hot in supermarkets.
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