Healthy, beautiful and individual
Health, fitness, convenience and indulgence are the trends of the non-carbonated soft drinks (NCSD) segment that will significantly impact consumers’ behavior.
- Today, people consume NCSD for health more than for thirst quenching. Increasingly, sugar-free, low-sugar, low-fat beverages, or those with low carbohydrate contents, are in demand. Juice products especially 100% juices become increasingly popular. Herbal tea, the health-care product, is also gaining more and more concern from customers.
- As a key target group of NCSD, young people are imaginative, eager for changes, fond of innovation and keenly curious, posing higher demands for individuation. They pursue distinguished characteristics of products and individual value rather than practical use. Products with individual characteristics have become one of the key features of consumption today.
- Facing pressure from busy work and life in city, young women are paying more attention to their health and beauty. Naturally, nutritious drinks with beautifying effect can catch their eyes.
- Convenience and time-saving is playing a major role in drinking products, particularly when being consumed on the go.
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