More time for healthy enjoyment
With the development of society, more and more people nowadays are living in an instant life style. In many societies, nutritional and eating habits are increasingly changing. Consumers’ eating habits are becoming more convenient and simple, thus meals have to be practical and time saving. Hence, growth is predominant in the sector of convenience food: consumers are looking increasingly to products that are half-prepared or can be consumed instantly. The focus is again on aspects not only hungry quenching but health and fitness, enjoyment and consumption on the go as well.
- Ready to serve, ease of handling, rapid preparation, individual portions, suitable for consumption on the go: characteristics like these are becoming ever more important for consumer food products. Consequently, convenience is considered to be the key trend in the food products sector
- Other important issues are health and fitness. Consumers are demanding food products that are as natural and tasty as possible, and aimed at promoting health and well-being. In this context, functional foods are gaining in importance: products with added supplements such as vitamins are increasingly in demand
- Enjoyment must not miss out either, and quality is playing an important role. Increasingly, consumers are willing to pay more for premium, healthy liquid food products
- New, exotic flavors are in heavy demand. Consumers are trying out dishes from faraway places and often buy instant meals rather than obtaining the elaborate exotic ingredients and preparing them at home
- Another trend is "snacking": small portions for consumption between mealtimes are becoming increasingly popular
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