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Bit by bit: feel the sensation Consumers are demanding and know what they want. The foods that people enjoy regularly and sell well, must taste good and offer a few moments of real pleasure. Thus, a drink has to be more than just a drink as it is no longer a simple matter of quenching one’s thirst. Conventional mealtimes are becoming a thing of the past, with ‘proper’ meals often replaced by snacks. This makes value-added drinks in convenient packaging the perfect companions for people on the go. The nutritious little extra bits give the products the character of a snack. And it offers a new paradigm for the beverage industry – especially if consumers can taste and actually feel the sensation of the healthy added-value ingredients contained in the drink. An international consumer study commissioned by SIG Combibloc confirms that for consumers, claims of added value in a product are given much greater credibility if the product contains pieces of real fruits, vegetable or cereals such as bits of aloe vera. The product test also revealed that even adults prefer to drink products with perceptible added-value qualities through a straw. Drinking through a straw allows the consumer to fully experience the unique texture and flavour intensity of products containing bits of fruits, creating a completely new drinking experience. For manufacturers of premium foods, it is crucial that exciting new concepts are not simply ideas on paper – with SIG Combibloc, great ideas become reality. |
