|
Mengniu Dairy Glittering world premiere Mengniu Dairy, China’s leading manufacturer of long-life dairy products, has been setting the pace when it comes to innovative drinks concepts with perceptible added value. The company was the first to offer aseptically filled yoghurt drinks in strawberry, peach, coconut, aloe vera and kiwi flavours containing pieces of fruit in carton packs from SIG Combibloc. Sales figures and consumer feedback speak for themselves: according to consumer research, 80 per cent of consumers buy the products again after their first trial. The drinks are being linked to a modern lifestyle and are winning an enthusiastic fan base by providing a very special taste sensation. This value-added drink concept has been very successful for Mengniu Dairy and new products are quickly being developed to its portfolio: In 2008, the company launched a milk drink containing cereal grains in aseptic carton packs from SIG Combibloc - a further premium product with perceptible added value. Yili Milk drink with cereal grains in trendy packaging In 2008 Inner Mongolia Yili Industrial Group Co., Ltd. launched two varieties of UHT milk drinks containing cereal grains. The drinks are available in two flavours – ‘Thai rice’ and ‘Euro wheat’ – and are sold in combiblocMini 250 ml. Both new milk drinks have 10 per cent grain content, offering consumers the balanced nutrition of milk, vegetable protein and grain fibres. Yili believes a special product deserves a special look. The combiblocMini aseptic carton pack really shines for the new product, in the truest sense of the word, thanks to its metallic effect look. This eye-catching look guarantees the product positioning that Yili is after: modern and healthy in every way. Over the past ten years, Inner Mongolia Yili Industrial Group Co., Ltd. has grown from a regional provider to become China’s leading dairy firm. The company is active mainly in the milk and milk products, ice cream, powdered milk, yoghurt and raw milk sectors. |
Download Mengniu Success Story