SIG - Liquid Dairy

Milk makes all the difference

Milk is and remains in high demand from consumers across the globe. And, not only the conventional „white“ drink, but increasingly innovative product variants.

Forecasts indicate that in the coming years, global sales of „white milk“ (fresh and UHT) will continue to grow. China, Latin America and the Middle East in particular are important growth markets.
Also making headway are yoghurt based beverages and yoghurt mixes containing fruit juices.
Increasingly popular too are mixed drinks made of milk and chocolate or coffee.
Moreover, probiotic, soy and rice beverages, as well as whey drinks and smoothies continue to conquer point-of-sale shelves in supermarkets.
These global trends are also seen in the Middle East. Almarai has launched the first lactofree milk in combifitPremium in 2008.

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Natural, healthy and convenient

There are several trends that will impact on consumer behavior in the milk segment in the next few years.

Health awareness is growing worldwide. Milk products should help to fend off illnesses and strengthen the immune system.
Slimming and beauty trends: Milk with additives is said to help with weight loss, promote natural beauty and regenerate the body.
Consumers increasingly buy organic products – despite the generally higher prices when compared to „conventionally produced“ goods.
Manufacturers are responding to this added value trend and supply the market continously with new product ideas. An additional benefit is the possibility to increase margins.
Convenience: products must be convenient to carry, simple to open and close again, and easy to consume.
Screw cap openings will become a standard for milk packages.
On-the-go-consumption: demand for small, easily carried packages for consumption en route is on the increase.
Manufacturers are responding to the added value trend and supply the the market continuously with new products, the higher margins enable the suppliers to be more flexible when it comes to positioning their products in the market.

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Valuable contents perfectly protected

Milk and milk products contain many valuable ingredients such as protein, vitamins, potassium, phosphate, iron, magnesium and calcium. However, these nutrients are sensitive and therefore demanding in terms of handling and packaging.

During processing and filling already, care must be taken to protect the vitamins and nutrients.
The packaging must exhibit specific properties because it has:

to protect against light. If the contents come into contact with UV rays then the vitamins and nutrients are destroyed
ensure that natural aromas are sustainably maintained
avoid ingress of oxygen as otherwise, bacteria growth is promoted, which spoils the milk

For more information about our packaging solutions use the link at the right side, please.

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