SIG - Food

Heading for growth

The global market for liquid food products and those with chunky content, such as soups, sauces, tomato based items, baby food or desserts has grown steadily in the past and will continue to expand further in the future. Alternative forms of packaging are playing an increasingly significant role.

Tomato products represent the most important Food segment in the Middle East. Growth rates of more than 8% are expected until 2012.
Baby Food is driven by Multinational companies in the Middle East, baby milk is mainly sold as powder. It is expected that the overall convenience trend will influence this segment as well and therefore ready-to-serve baby milk will be offered to consumers.
Annual growth rates of more than 12% are expected until 2011 for desserts in Saudi Arabia.

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More time for healthy enjoyment

In many societies, nutritional and eating habits are changing permanently. Meals have to be practical and time saving. Hence, growth is predominant in the sector of convenience food: consumers are looking increasingly to products that can be prepared or consumed conveniently and individually. The focus is again on aspects such as health and fitness, enjoyment and consumption on the go.

Ready to serve, ease of handling, rapid preparation, individual portions, suitable for consumption on the go: characteristics like these are becoming ever more important for consumer food products. Consequently, convenience is considered to be the key trend in the food products sector.
Other important issues are health and fitness. Consumers are demanding food products that are as natural and tasty as possible, and aimed at promoting health and well-being. In this context, functional foods are gaining in importance: products with added supplements such as vitamins are increasingly in demand.
Enjoyment must not miss out either, and quality is playing an important role. Increasingly, consumers are willing to pay more for premium, healthy food products.
New, exotic flavors are in demand. Consumers are trying out dishes from faraway places and often buy instant meals rather than obtaining the elaborate exotic ingredients and preparing them at home.
Another trend is „snacking“: small portions for consumption between mealtimes are becoming increasingly popular.

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Gentle filling, attractive presentation

Given the innumerable demands consumers make on modern food products, it is evident that the packaging must offer a diversity of integrated characteristics - from convenient carrying and handling to optimal protection of the contents and attractive presentation of the product itself.

The packaging must maintain the minerals, vitamins, flavor, color, but also the consistency of the food products involved.
Handling, weight and format play an important role: the packaging must be lightweight, unbreakable, easy to transport, simple to open and close again.
A wide range of packaging formats is required in order to provide just the right portion, be it for professional catering or for households.
Packaging must be readily disposable and not create bulky waste.
It must be modern and attractively designed in order to present the product appealingly.
It must also offer excellent barrier properties to protect the precious ingredients as for example vitamins.

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