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Extremely delicious: intense taste experiences on trend São Paulo, July. Extreme taste experiences are right on trend. Consumers seem to be developing a taste for foods with strong flavours – pungently spiced products and foods with unusual, exotic flavours or full-bodied richness are racing up the popularity stakes. “The popularity of foods and beverages with fierce spiciness and intense flavours has spread beyond African, Asian and Middle Eastern countries: the hot, intense & spicy trend has also reached America and Europe”, says Dominik Haug, Global Market Segment Manager Food at SIG Combibloc. And it is not just fiery foods with added chilli or cayenne pepper that are setting taste buds a tingle. Flavours such as wasabi, caraway, and various curry blends and floral essences are lending beguiling flavour highlights to foods and beverages, and getting consumers all hot under the collar. Haug: “Viewed in global terms, especially in the past year we've seen a whole host of product launches that have focused explicitly on intensity of flavour, and we believe this trend is going to continue in the next few years”. Intensity refers to a full-bodied richness of flavour – whether it is chocolate with a particularly high cocoa content, coffee or mustard varieties with exceptionally strong flavour, extra-sour acid drops, beer with intense bitter notes, or juices packed with the mouth-watering tang of sun-ripened fruit. Many manufacturers specify these special qualities up front in their product names – such as products from premium manufacturer Amecke Fruchtsaft. With its 'Amecke intense' range, the company is deliberately emphasising the intense taste experience its product offers. According to experts of the Amecke Fruchtsaft company: “Taste is a particularly complex sense. It is made up of an interplay of aroma perception, texture, and the sensation of flavour that is generated on the tongue. Intensifying the fruitiness, our Amecke intense juice range appeals to all the senses”. The Amecke intense juice range, available in Germany since October 2010, comes in Orange, Apple, Grape and Multivitamin varieties. Taiwanese company Tai Hwa Oil Industrial offers double the intensity by doubling the quantity of premium tea-leaves, in its new range of Cleanfield-brand Assam teas. The teas are available in Apple Milk Tea, Strawberry Milk Tea and Classic Milk Tea varieties. Scott Cheng, General Plant Manager at Tai Hwa: “Assam is one of the most richly flavoured tea varieties in the world and is extremely good for the health. It has antibacterial properties and stimulates the circulation. Assam tea is also a natural aid to strengthening the immune defences. A drop of milk helps it go down even better. This makes our milk tea varieties extremely popular with consumers. In the new Cleanfield range, we've doubled the concentration of tea-leaves, giving the teas an even more intense flavour”. Mexican classic: robust and fiery It is not just beverages that are bursting with full, rich taste. Foods are also hitting the spot when it comes to flavour. Mexican cuisine, for instance, is full of very intense flavours. Tim Kirchen, Head of Marketing & Business Development North America and Mexico at SIG Combibloc: “Mexico is famous for its savoury, fiery food – think of the many piquant salsas and pipiáns, for example. These are special sauces that can contain up to 75 separate ingredients, each with its own intense flavour. This makes for an amazing panoply of rich flavours in the overall composition”. For those who no longer mix the time-consuming, labour-intensive traditional Mexican sauces themselves at home, convenience products offering all the flavour of the real thing can now be found ready-made on the supermarket shelf. Conservas la Costeña offers classic Mexican sauces in the aseptic carton pack, targeted primarily at modern households that use convenience foods but demand quality as well. Kirchen: “During the manufacturing process, foods are rapidly ultra-high heated, quickly cooled again, and then filled into sterilised carton packs. Packaged in these cartons, foods are hygienically protected, airtight and impervious to light, and can be kept for a prolonged period without preservatives or refrigeration. The nutrients and vitamins in the foods are retained – and so are the excellent taste and the full, rich flavour”. The concept is catching on in other parts of the world as well. Thai food manufacturer Ampol Food Processing is packaging the sophisticated flavours of traditional Thai cuisine in a range of curries under the brand name 'Roi Thai'. Thai cuisine is famous for its incomparable combinations of ingredients that combine sharp pungency and more subtle flavours to create the most sublime taste experiences. Kritsada Sopa, Marketing Manager at Ampol Food Processing: “We've noticed that in young families or one-person households, these days either time is too scarce to cook elaborate traditional meals, or the cost is too high for just one person. But at the same time, nobody wants to miss out on the mouth-watering taste experiences they've been used to since childhood. That's the basis for the success of our 'Roi Thai' range, which we've expanded with extra varieties since the brand was launched two years ago“. Dominik Haug, Global Market Segment Manager Food at SIG Combibloc: “Of course, flavour is evaluated subjectively. However, everyone can get a sense of an exceptionally rich taste, and these intense flavours are usually perceived as being particularly authentic – that's what makes products like these so popular. Our carton packs are like a kind of 'flavour safe', holding the flavour extremely well. That's why we believe food manufacturers who are following the hot, intense & spicy trend will continue to choose carton packs to package their food”.  Download Press Release (PDF, 80kB) 
 Download Image (JPG, 1483kB)Amecke: With its 'Amecke intense' range, premium manufacturer Amecke Fruchtsaft is deliberately focusing on the intense taste experience its product offers. The Amecke intense juice range, available in Germany since October 2010, comes in Orange, Apple, Grape and Multivitamin varieties. Photo: SIG Combibloc 
 Download Image (JPG, 1269kB)Tai Hwa: Taiwanese company Tai Hwa Oil Industrial offers double the intensity by doubling the quantity of premium tea-leaves, in its new range of Cleanfield-brand Assam teas. The teas are available in Apple Milk Tea, Strawberry Milk Tea and Classic Milk Tea varieties. Photo: SIG Combibloc 
 Download Image (JPG, 1608kB) Conservas la Costeña: Mexico is famous for its savoury, fiery fare. Conservas la Costeña offers classic Mexican sauces in the aseptic carton pack. Photo: SIG Combibloc 
 Download Image (JPG, 1508kB) Ampol Food Processing: Thai food manufacturer Ampol Food Processing is packaging the sophisticated flavours of traditional Thai cuisine in a range of curries under the brand name 'Roi Thai'. Thai cuisine is famous for its incomparable combinations of ingredients that combine sharp pungency and more subtle flavours to create the most sublime taste experiences. Photo: SIG Combibloc Your contact: Heike Thevis – Press Officer SIG Combibloc GmbH Rurstraße 58, D-52441 Linnich, Germany Tel.: +49 2462 79 2608 Fax: +49 2462 79 17 2608 E-Mail: heike.thevis@sig.biz SIG Combibloc is one of the world’s leading system suppliers of carton packaging and filling machines for beverages and food. In 2010 the company achieved a turnover of 1,360 million Euro with around 4,650 employees in 40 countries. SIG Combibloc is owned by the New Zealand based Rank Group. Back to News site |
